Auto Partner SA.
Meetings organized for workshops belonging to the MaXserwis and MaXserwis Premium Motul networks have long been an important part of strengthening cooperation and shaping the future of the automotive industry. Direct contact, the exchange of experiences, and discussions about current market challenges provide valuable opportunities for both the network and its members to grow and develop.
This year’s conference took place on May 23–24, 2026, in Zakopane. The event brought together workshop owners and representatives, business partners, and automotive industry experts. It provided an excellent platform for gaining new knowledge, sharing experiences, and building strong professional relationships.
The conference began with participant registration and a supplier exhibition, where business partners showcased innovative solutions, advanced technologies, and products designed to support the day-to-day operations of automotive workshops.
The next part of the program focused on reviewing the achievements and initiatives carried out by the MaXserwis network over the past year. Participants were also introduced to development plans for the coming months, with particular emphasis on initiatives aimed at strengthening the competitiveness of network workshops, expanding business support tools, and increasing the visibility and recognition of the MaXserwis brand.
Attendees also had the opportunity to learn about the results of recent marketing activities and future communication strategies. Discussions included modern website solutions and the growing role of social media in supporting workshop businesses and customer engagement.
One of the key highlights of the conference was a panel discussion featuring business partners and industry experts. The conversation focused on emerging technologies used in modern vehicles, trends in automotive design and engineering, and the ongoing transformation of the automotive market.
Special attention was given to the rapid development of electronic systems, advanced driver-assistance technologies, and the challenges that workshops increasingly face as vehicles become more technologically sophisticated.
A particularly popular part of the event was the meeting with Óscar Pereiro, the Uruguayan cyclist and Tour de France winner. Participants had the opportunity to listen to an inspiring presentation about determination, perseverance, and the pursuit of ambitious goals. The session also included time for photos and personal interactions with the special guest.
Beyond its educational value, the conference also served as an important networking opportunity. Conversations with business partners, the exchange of professional experiences, and informal meetings helped further strengthen the relationships that have long been the foundation of the MaXserwis and MaXserwis Premium Motul networks.
Once again, the Zakopane conference demonstrated the importance of face-to-face meetings and knowledge sharing among automotive professionals. The combination of expert presentations, insightful discussions, and valuable networking opportunities made the event a significant occasion for workshops and partners associated with the MaXserwis and MaXserwis Premium Motul networks.
