Auto Partner SA.
Automechanika Frankfurt 2026 was an opportunity for us to showcase much more than our product range. Over five days, we presented our brands, logistics capabilities, digital solutions and cooperation models, while more than 1,500 visitors came to our stand.
Once again, Automechanika Frankfurt brought together representatives from across the automotive industry. This year’s edition attracted around 4,400 exhibitors from more than 80 countries, with the event covering nearly 300,000 m² of exhibition space. Auto Partner was among the companies presenting their solutions, showcasing various areas of its business at its stand, from private brands and logistics to technologies and solutions supporting customers’ business growth.
Three brands and the people behind them
One of the key highlights of the stand was the presence of the MaXgear, QUARO and ROOKS brands. Their participation in Frankfurt was not only an opportunity to showcase their product ranges, but above all to discuss the development of each brand, their potential in international markets and the needs of today’s automotive aftermarket.
Visitors had the opportunity to explore each brand’s product portfolio in greater detail and meet the people responsible for their development. Direct conversations with partners and customers from different countries provided an opportunity to exchange experiences and gather valuable insights into the expectations of individual markets.
A virtual journey to the logistics centre
The trade fair was also an opportunity to demonstrate the scale of our logistics operations. One of the attractions at the stand was a VR zone, where visitors could take a virtual journey to the company’s logistics centre.
The technology offered a close-up look at the solutions used in our day-to-day operations and helped visitors better understand how Auto Partner’s extensive logistics infrastructure supports product availability and efficient order fulfilment.
Logistics and parts availability were among the key topics discussed in Frankfurt. Visitors were particularly interested in delivery speed as well as the breadth and availability of the product range. At Auto Partner, these areas are closely interconnected. A broad product range, high availability and efficient logistics enable us to respond quickly to our customers’ needs.
Dropshipping and digital solutions for business
Another important part of our presence at the fair was the presentation of solutions supporting the growth of online sales. One of these was dropshipping, a cooperation model that can help companies expand their e-commerce business without having to maintain extensive warehouse facilities themselves.
Visitors could learn how Auto Partner supports its partners within this model, from access to a broad product range and high product availability, through logistics, to technology and efficient order fulfilment.
In Frankfurt, we also presented a preview of the new generation of APCAT, our digital parts catalogue. A redesigned, more intuitive interface, an enhanced search engine and the new Customer Zone are designed to bring together the key processes involved in day-to-day business operations, including orders, invoices, returns and current promotions, all in one place.
Direct feedback from customers and partners was particularly valuable. Discussions about APCAT focused not only on the system’s capabilities, but also on how quickly and easily specific operations can be performed. This is valuable input for the team developing the tool, demonstrating that the functionality of digital solutions must go hand in hand with simplicity and convenience in everyday use.
Auto Partner as a European employer
The stand was also a place for conversations about careers and development opportunities within Auto Partner’s international structures. We had the opportunity to present ourselves as an employer and encourage people interested in working in the automotive industry to explore the available career paths. Visitors could also submit their CVs directly at the stand.
Business beyond official meetings
Automechanika was not only a space for presenting products and solutions, but above all a place for face-to-face meetings. On Thursday, after the official meetings had finished, it was time for a more informal part of the trade fair. We hosted a networking event at our stand, creating an additional opportunity for relaxed conversations, getting to know each other from a different perspective and strengthening the relationships established during the event.
1,551 visitors and five intensive days
Interest in the Auto Partner stand remained high throughout all five days of the trade fair. According to visitor traffic analysis conducted during the event, 1,551 people visited the stand, with a total of 157 hours of attention recorded across its individual zones. This high level of attendance translated into hundreds of direct contacts with automotive industry representatives from a variety of markets.
These figures clearly demonstrate the scale of interest, but for us, the conversations behind them remain the most important. This year’s Automechanika was an opportunity to exchange experiences, gather feedback, showcase our brands, logistics and digital solutions, and discuss new opportunities for cooperation.
Automechanika Frankfurt 2026 left us with much more than trade fair memories. We returned with valuable contacts, fresh inspiration and new topics that will provide a starting point for further conversations and projects.
