Auto Partner SA.
On the weekend of July 12–13, Targi Kielce came alive, transforming into the capital of automotive excitement. This year’s edition of the DUB IT Tuning Festival drew a record-breaking crowd—over 25,000 automotive enthusiasts from all over Poland and around the world, including visitors from Japan and the USA. The exhibition spaces—both indoor halls and the outdoor area—were filled with passion, the roar of engines, and extraordinary machines.
Across seven halls, visitors could admire over 800 meticulously prepared cars, including 500 top-tier tuning projects selected from among 3,000 entries. Each car stood out with its attention to detail, creativity, and unique style. The special supercar zone showcased models such as the Lamborghini Aventador, Ferrari, and Aston Martin, while the classic car section of the Classicauto Market featured vehicles worth a total of nearly 15 million PLN.
The Drift Taxi zone was a major attraction—an adrenaline-filled experience where fans could enjoy thrilling rides alongside professional drivers in cars boasting up to 1,200 horsepower. One of the highlights that left a lasting impression was a spectacular show featuring Gregg Collins and Sylwia Bomba, reminiscent of scenes from the iconic game Need for Speed.
The event also welcomed popular figures from the world of automotive media and the internet. Among the guests were Grzegorz Duda, Kickster, Adam Strzelecki, Jagodowy TV, and Terenwizja, drawing crowds of fans and creating an unforgettable atmosphere fueled by shared passion, joy, and automotive energy.
One of the most popular exhibition areas was the ROOKS booth, which—together with the Narzędzioholicy team—offered a comprehensive and interactive space for enthusiasts and professionals alike. Visitors could get a close look at the wide range of ROOKS tools, thoroughly test them, and speak with experienced brand experts.
The booth featured live detailing demonstrations using ROOKS tools, drawing significant interest from industry professionals. Especially popular were the presentations of cordless workshop power tools, which visitors could test in terms of functionality and build quality. Small gifts and gadgets for attendees also added a pleasant touch to the time spent at the booth.
Over the course of two days, the ROOKS booth welcomed many representatives of workshops, auto repair services, and independent mechanics, who actively engaged in conversations with the ROOKS team. Discussions often focused on specific solutions and market needs, and the atmosphere fostered genuine connections. We hope these meetings will lead to long-term cooperation and mutual growth in the professional tools market.
Once again, the DUB IT Tuning Festival 2025 proved that the automotive world is not just about passion—it’s also about meeting people, sharing experiences, and building valuable relationships. Emotions, innovation, and unforgettable moments—this is how everyone who attended will remember that weekend in Kielce.
