Auto Partner SA.
This year’s Automechanika 2024 trade fair in Frankfurt, held from September 10-14, was a key event for the automotive industry. With five days of activity, 4,200 exhibitors from 80 countries, and 320,000 square meters of exhibition space, the Frankfurt fair became a bustling hub of automotive business.
The event drew visitors from over 170 countries, with hundreds of thousands of business meetings taking place. Extended opening hours until 6:00 p.m. allowed for ample time to forge new relationships and deepen existing ones. Automechanika 2024 showcased the industry’s return to in-person business interactions after the pandemic.
Auto Partner SA made sure to participate in this critical event, which spans markets we actively engage in. Our booth was a hotspot for productive discussions with both current and prospective customers and suppliers. Drawing on our past experiences, we created a space designed for seamless business conversations and presentations of our services and brands. Our technological innovations attracted significant attention, particularly our dropshipping services and online catalogs, which are available to a wide client base.
We also featured our key brands:
- MaXgear – offering a broad range of high-quality and competitively priced replacement parts,
- Quaro – specializing in precision-engineered and reliable brake system components,
- ROOKS – delivering professional-grade tools for workshops, known for their durability and innovation.
The fair attracted numerous visitors, both those invited personally by us and general attendees. Interest was so high that some meetings had to be rescheduled. In addition to business talks, we offered visitors exciting experiences, including a virtual tour of our central warehouse in Bieruń via VR technology, contests, and the chance to explore selected automotive parts and workshop equipment.
Our communications at the fair were managed by a team from Auto Partner SA’s various European markets, led by Export Director Sebastian Górecki. This ensured that visitors could dive straight into focused discussions and explore collaboration opportunities. Automechanika 2024 in Frankfurt was not just a great platform for sharing experiences but also a driving force for Auto Partner SA’s continued growth in both European and global markets.
