Auto Partner SA.
The Mubi Dub It Tuning Festival is an essential event for car enthusiasts, especially those passionate about tuning and more. On the weekend of June 22-23, 2024, a unique automotive picnic took place in Kielce, showcasing a wide array of categories from the automotive world:
- DRIFT and DRIFT Taxi,
- Classic auto market,
- Tuning show,
- Auto detailing,
- Supercar,
- Audio,
- Tools.
With over 20,000 visitors, attendees had the chance to see, touch, and experience expertly modified cars, which require both technical skill and a keen eye for design from their owners. The festival was further enhanced by the presence of well-known media figures, including Patryk Mikiciuk, Grzegorz Duda, Karol Jagoda, Robert Michalski, Adam Kwiatek, Paweł Gołąb, and Patryk Piątek.
As always, the June festival delivered plenty of excitement, with professional drivers showcasing their drifting skills on a specially designed track. Spectators were also able to hop into powerful cars for an adrenaline-pumping ride with professional drivers, courtesy of the Drift Taxi experience. For two days, the air in Kielce was filled with the smell of burning rubber, clouds of smoke, and the roar of engines, creating a truly electric atmosphere.
ROOKS and The Tools Racing made a big impression in the hardware zone, drawing the attention of mechanics and car fans alike. The ROOKS low-profile jack (OK-08.0004), perfect for tuned cars, and the preview of the new and unique OFF-ROAD 4-in-1 jack (OK-08.0006) were crowd favorites. ROOKS lamps and boosters (OK-03.0013 and OK-03.0019) also proved indispensable, especially for jump-starting cars after two days of high-powered music blasting from the speakers.
The Dub It Festival was an ideal opportunity to promote the ROOKS brand to a large, dedicated audience with a strong focus on the automotive world. Let me remind you—over 20,000 visitors is an outstanding turnout. The ROOKS booth, featuring various contests, an off-road ATV in ROOKS livery, and a one-of-a-kind crane on a truck platform, attracted plenty of visitors and potential customers.
