IMPROVING THE BRAND IMAGE – THE NEW AUTO PARTNER LOGO

Over time, the standards and beliefs of customers do change. At some point the company’s image needs improvement and refreshment. On the 8th of September 2018, during the Grand AP EXPERT 2018 Gala, President Aleksander Górecki talked about the constant development of the company and presented its history and background. After his speech, the jubilee film was played at the end of which the new Auto Partner logo was presented for the first time. It was quite a surprise for all guests, but the laud applause only confirmed the soundness of the decision.

The only constant thing in life is change. Everything that surrounds us undergoes constant change. This applies also to the Auto Partner’s area of operation. Often some small changes that take place everyday may go unrecognised. The change of the logo may seem quite extensive, but it is utterly reasonable, and we have thought about it for months. After all, the company’s 25th anniversary is a great opportunity to make such change” – said Aleksander Górecki, The President of the Board.

AP EXPERT is a strategic distributor’s competition addressed to customers running automobile repair shops – that is why its Grand Gala was the perfect moment to present the new logo and in full splendour we present it to you today.

“Introduction of the new logo sets many challenges for us, including comprehensive rebranding of the distribution network (more than 80 branch offices), the car fleet (several hundred cars and delivery vans), creation of the brand identification system from the very beginning and many, many more. But the most important thing is to maintain and deepen relationships with our customers, as well as to invite new ones to cooperation. In the change of the logo we also see an opportunity to increase the potential of the brand while preserving its values”said Piotr Janta, Sales Director, Member of the Board.

The changes in the entire company will be implemented gradually – and will not affect the mutual cooperation, for which, dear Customers and Suppliers, we would like to – on behalf of the Auto Partner SA Management Board – say thank you. It is thanks to all of you that we can celebrate our 25th anniversary of business activity. On this occasion we would like to invite you to watch the short video:

2018-10-09T14:08:59+00:00

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